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| Definition | : | Urchin Tracking Module |
| Category | : | Computing » Internet |
| Country/ Region |
: | Worldwide
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Initialism
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Urchin Tracking Module (UTM) is a code added at the end of a Uniform Resource Locator (URL) to track and analyze the given visits to a particular URL.
UTM code, also known as the UTM parameter is used to measure the performance of digital marketing campaigns across different traffic sources and mediums, such as email and social media.
Note:
Urchin was first developed by Urchin Software Corporation as web analytics software to track the behavior of unique website visitors.
In 2005, Google purchased Urchin, which resulted in the birth of Google Analytics.
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Universal Transverse Mercator
Tech Terms
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Universiti Teknologi Malaysia
[University of Technology Malaysia]
Universities & Institutions
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Unified Threat Management
Security
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Universal Testing Machine
Tech Terms
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University of Tennessee at Martin
Universities & Institutions
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Universal Turing Machine
General Computing
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University of Technology, Mauritius
Universities & Institutions
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University of Toronto Mississauga
Universities & Institutions
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Ultrasonic Thickness Measurement
Tech Terms
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Undergraduate Texts in Mathematics
Mathematics
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Unmanned aircraft system Traffic Management
Air Transport
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Union des Travailleurs de Mauritanie
[Union of Mauritanian Workers]
Trade Unions
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Universidad Tecnológica de la Mixteca
[Technological University of the Mixteca]
Universities & Institutions
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Universitatea Tehnică a Moldovei
[Technical University of Moldova]
Universities & Institutions
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Unbounded Transactional Memory
General Computing
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The full form of UTM is Urchin Tracking Module
Unified Threat Management | Urchin Tracking Module | Universal Turing Machine | Unbounded Transactional Memory
Universal Transverse Mercator | Unified Threat Management | Universal Testing Machine | Urchin Tracking Module | Universal Turing Machine | Ultrasonic Thickness Measurement | Undergraduate Texts in Mathematics | Unmanned aircraft system Traffic Management | Unbounded Transactional Memory