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Definition | : | Return On Advertising Spend |
Category | : | Business » Business Terms |
Country/ Region |
: | Worldwide
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Return On Advertising Spend (ROAS) or Return on Advertising Spending, is the actual profit that an advertiser makes based on the advertisement of the product/service they are promoting. It is a metric used to measures the effectiveness of advertising campaigns.
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The full form of ROAS is Return On Advertising Spend