What does PG mean?

Programmatic Guaranteed (PG) is a type of programmatic advertising that involves the direct purchase of ad inventory between an advertiser and a publisher through an automated, programmatic platform.
PG allows advertisers to reserve a specific number of impressions from a publisher at a guaranteed price.
PG deals are typically negotiated between advertisers and publishers directly, or through a Demand-Side Platform (DSP). Once a deal is in place, the advertiser is guaranteed to receive the agreed-upon number of impressions at the agreed-upon price.

Note:
Programmatic advertising involves the use of automated technology and algorithms to buy and sell digital advertising space in real time.

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