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Definition | : | Integrated Marketing Communications |
Category | : | Business » Marketing |
Country/ Region |
: | Worldwide
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Popularity | : |
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Type | : |
Initialism
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Integrated Marketing Communications (IMC) is an approach that integrates and coordinates an organization’s communications channels to deliver a clear and consistent message.
IMC is the integration of all marketing tools, approaches and resources within a company to unify the brand message across different types of media such as TV, radio, magazines, social media and on the internet.
The full form of IMC is Integrated Marketing Communications
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