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Definition | : | Interest-Based Advertising |
Category | : | Computing » Internet |
Country/ Region |
: | Worldwide
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Popularity | : |
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Type | : |
Initialism
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Interest-Based Advertising (IBA) refers to a certain type of advertising on the internet. It uses information gathered about the user over time and across different websites or applications in order to help predict the users' preferences and show ads that are more likely to be of interest to the user. IBA allows companies to match ads to a consumer’s interests, determined over time.
The full form of IBA is Interest-Based Advertising
Interest-Based Advertising | InfiniBand Architecture | iBooks Author
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