What does EGD mean?

Environmental Graphic Design (EGD), also known as Experiential Graphic Design (EGD) is about integrating a story with the built environment to create a memorable experience. It is a multidisciplinary field of design that embraces many design disciplines including graphic, architectural, interior, lighting, landscape, and other fields are utilized as a way to enhance the user experience through the visual translation of ideas in the built environment.
EGD aims to facilitate emotional connections between people and places by instilling meaning into the built environment. Elements like material, image, color, pattern, illustration, and typography are aligned with architectural features to convey a specific message or create a specific experience.

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