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Definition | : | Expertise, Authoritativeness, and Trustworthiness |
Category | : | Computing » Internet |
Country/ Region |
: | Worldwide
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Popularity | : |
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Expertise, Authoritativeness, and Trustworthiness (E-A-T) is a term that Google uses as a ranking factor to evaluate the credibility and quality of the content of a website.
The evaluation includes factors such as the author's credentials and expertise, the website's reputation and history, and the quality of the content. By evaluating these factors, Google aims to ensure that users receive accurate and trustworthy information from credible and authoritative sources.
E-A-T is particularly important for Your Money or Your Life (YMYL) websites, as the information on these sites can have a significant impact on people's lives and well-being.
The full form of EAT is Expertise, Authoritativeness, and Trustworthiness
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