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| Definition | : | Click-Through Rate |
| Category | : | Computing » Internet |
| Country/ Region |
: | Worldwide
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| Popularity | : |
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| Type | : |
Initialism
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Click-Through Rate (CTR) is a metric used in online advertising and marketing to measure the effectiveness of a particular ad campaign or advertisement.
CTR represents the percentage of people who clicked on a specific link or advertisement, out of the total number of people who viewed it.
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The full form of CTR is Click-Through Rate