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Definition | : | Product, Price, Promotion, Place |
Category | : | Business » Marketing |
Country/ Region |
: | Worldwide
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Popularity | : |
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Product, Price, Promotion, Place (4P or 4P’s) or marketing mix, is a combination of four elements or parts, used in marketing products, to create a desired marketing strategy.
The full form of 4P is Product, Price, Promotion, Place
Product, Price, Promotion, Place